We’re an awareded team with
over 30 years of experience
Our studio
At Regina Puig Estudi, we’re passionate about designing with purpose. Founded in 2002 by designer and creative director Regina Puig, our studio blends creativity, strategy, and storytelling to help brands stand out and connect.
We believe in design that’s thoughtful, playful, and human — and in working closely with our clients to shape ideas into impactful, lasting brands.
Our story
Regina Puig studied Graphic Design at EINA, Centre Universitari de Disseny i Art de Barcelona.
She began her career working in international studios such as Smart Design (New York), Dragon Rouge (Paris), and in Barcelona with Morillas & Asociados, Frank & Enstein, Sonsoles Llorens, and Dubois Ording.
In 2002, she founded her own studio in Mataró — building a trusted, successful practice that has evolved over two decades.
Design, and Creative Business at IDEP Barcelona. That experience shifted the studio's perspective: today, strategy is at the heart of how we think, create, and collaborate.
Regina has been a jury member for awards like LAUS and SELECT, and her work has been featured in numerous national and international publications.
She also shares her knowledge through lectures, postgraduate programs, and as a mentor for final-year projects at ELISAVA.
Our Services
We design from the inside out — where purpose becomes identity, and identity becomes experience.
Strategy
We don’t just ask what you do we uncover why you exist.
Through deep research, thoughtful analysis, and intuitive storytelling, we help you find your voice, define your essence, and build a strategic core that guides every brand decision with intention and clarity.
Our strategic tools include:
Brand Narrative
Value Proposition
Brand Architecture
Naming & Tagline
Mission, Vision & Positioning
Buyer Persona Development
Competitive Benchmarking
Tone of Voice
Golden Circle Method
Branding Identity
We bring your strategy to life through design that feels as true as it looks.
Every visual element is crafted to reflect your brand’s soul, bold, coherent, timeless — made to resonate across every medium, with elegance and precision.
What we design:
Logo & Signature Marks
Color Systems
Iconography
Typography
Visual Patterns & Style
Brand Guidelines Manual
Applied Design
Your brand doesn’t live in theory it shows up in the world.
We craft every point of contact to be intentional, beautiful, and on-brand extending your identity into every format and experience that matters.
Formats we create for:
Packaging Design
Stationery & Merchandising
Branded Environments
Stand & Event Design
Editorial & Print Assets
Investor & Pitch Decks
Social Media Templates
Web Design
Email Marketing Design
Our process
We blend strategy, branding, and packaging into a seamless 360º journey—from first spark to full experience. Every curve in our process is designed to uncover your brand’s essence and bring it to life across every touchpoint. Research, storytelling, visuals, digital—woven together into one bold, beautiful narrative.
Because branding done right isn’t decoration—it’s transformation.
AWARDS
We don’t chase awards — but when the work clicks, the strategy holds, and the design sings... sometimes the jury agrees.
Great ideas. Solid strategy. Sharp design. Let’s mix it all up and see what happens.
Drop us a line—we’re all ears (and full of ideas).
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ADC’E Europe Nominación Packaging
ADC’E Europe
ADC’E Book Packing
ADC’E Book Editorial Design
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Gold in Mass market “Flopp eco” 2025
Gold in Packaging ‘‘mermelada de lentejas’’2006 -
Silver in Editorial ‘‘Anuari con Xalant’’ 2010
Silver in Packaging ‘‘Lo Coster’’2010m description
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ItemBronce in Packaging ‘‘MUN Isotonic’’ 2023
Bronce in Naming por ‘‘Hipnotic’’ 2017
Bronce in Graphic Image ‘‘Sortim en famila’’ 2012
Bronce in Packaging ‘‘vi Senglar’’ 2012
Bronce in communication ‘‘Festival Shakespeare’’ 2011 description
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In Book in Aporta “Flopp eco” 2025
In Book in Pack and Label Collection “MŪN premium” 2025
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Gold in Bottle range design ’’MUN Isotonic’’ 2023
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Silver in the first edition
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Gold in Packaging
Gold in Editorial Design
Gold in Identity
Gold in Poster
Gold in Packaging line
OTHER
Beyond our work with clients, our team has been invited to join international juries, speak at leading design conferences, and appear in respected publications.
These highlights reflect our ongoing commitment to the craft—and our passion for sharing ideas, not just creating them.
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LAUS
Is part of the jury for the LAUS Awards in the graphic design category. 2009
SELECTIs part of the jury for the LAUS Awards in the graphic design category.
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LAUS 2014. Redisenyitis. Part of a round table with Ariel Guersenvaig, Josep Bagà, Paul Freeth and Patricia Luján.
She annually participates in specialised conferences on packaging and branding at design schools and universities, including CIC, ELISAVA, and SEEWAY in Barcelona.
TINGLADOS DEL GRAFISMO junto Pati Nuñez.
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NATIONAL PRESS
Articulo revista Gràffica (IB)
Editorial Made in Spain (IB)
Promo Made in Spain (IB)
Logos Made in Spain (IB)
Temps fugit (IB)
Visual magazine
Laus Awards book
Select
Refuse
Experimenta magazine
B guided
Revista Kireei ‘’Reportaje personal’’ (n.2)
Realitats i oportunitats, el disseny i l’empresa a Catalunya. (Fad)
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Logo world (Pie Book). JAPAN
Best Directors Clubs of Europe
Growing Graphics (INDEX BOOKS)
Etapes magazine. FRANCE
Just Labels (INDEX BOOKS)
Direct mail (Pie Books) JAPAN
The Delinee. EEUA
Packaging of the world blog JAPAN
Revista Casa Facile. ITALY