Margarita Feixas
Margarita Feixas is a swimwear brand defined by retro-inspired lines and the timeless simplicity of its pieces. The elegance and purity of the swimsuits serve as the foundation for the entire brand identity, creating a visual universe where minimalism and sophistication coexist
Our design studio was commissioned to create the corporate identity, digital presence, and image catalog for the brand. The creative direction drew from the subtle yet distinctive character of the swimsuits, shaping a visual language that balances retro charm with modern appeal. Collaborating with photographer Marie Espeus, we brought depth and authenticity to the project, capturing the brand’s essence through clean and evocative imagery.
Industry
Fashion
Client:
Margarita Feixas
Creative & Art Direction:
Studio Regina Puig
Photographer:
Marie Espeus
The Strategy
Margarita Feixas’ brand draws on the elegance of retro swimwear, defined by clean silhouettes and timeless appeal. Our objective was to craft a visual identity that feels modern yet handmade, retaining the authenticity and simplicity of the swimsuits themselves.
Positioned as a premium swimwear label, the brand speaks to style-conscious women who value both design and quality. By emphasizing the crafted nature of the pieces and their enduring character, Margarita Feixas is positioned as both nostalgic and contemporary — appealing to those who seek subtle sophistication over fleeting trends.
The Solution
We developed a cohesive corporate identity, space design, and catalog that together reflect the essence of the brand. The art direction embraced a classic, oneiric atmosphere, supported by a graphic system rooted in craft and simplicity — a combination that truly captures the brand’s spirit.
Photography by Marie Espeus reinforced this vision, portraying the swimsuits with natural elegance in a visual world that feels at once bucolic and modern.
Through a consistent identity and storytelling, we shaped a timeless brand — minimal, refined, and enduring.
What we did
Brand Design
Strategy
Visual Identity
Packaging
Art direction
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