Didobaby

Didobaby is a brand that redefines the way babies experience self-feeding, offering smart, beautifully designed products that simplify life for modern parents. It merges playful innovation with everyday practicality, empowering little ones to explore independence while reducing mess and stress.

Our studio was invited to collaborate with Didobaby to build a distinctive and scalable brand identity around their flagship product, the Didopoucher. What began as a packaging concept evolved into a holistic brand strategy, positioning Didobaby as a forward-thinking, parent-first company focused on clean design, user experience, and emotional connection.

Photographer:
Noemí Jariod

Product design:
I mas group

Video:
Roger Corredera

Stop motion:
Cris | Clip Stop Motion

Industry
Infant feeding accessories
Parenting and childcare products

Client:
Didobaby

Creative & Art Direction:
Studio Regina Puig

The Strategy

Importantly, Didobaby’s visual world is gender-neutral—avoiding stereotypical colors and patterns in favor of a more inclusive, unisex aesthetic. This allows the brand to resonate with all families, regardless of gender expectations.

A key strategic focus was also communication—clearly and playfully explaining what the product is, how it works, and the fact that it serves two functions: it holds both food pouches and drink cartons securely, making it a multifunctional tool in the daily routine of parents with toddlers.

The Solution

Starting from zero, the product and brand were developed in parallel, ensuring perfect alignment between form, function, and identity. The logo and brand elements were designed to echo the product’s ergonomic curves and inviting simplicity, creating a unified look and feel across packaging, digital content, and visual storytelling.

The result is a brand that balances clever functionality with playful minimalism—supporting real-life parenting while feeling fresh, inclusive, and design-forward.