Didobay

Milola is a brand that redefines the way we eat, offering a new perspective on enjoying food without compromise. It embraces the pleasure of gastronomy while prioritising health, creating products for those who refuse to choose between indulgence and well-being.

Our design studio had been commissioned to develop a new pack, which evolved into a broader brand strategy and positioning for Milola. The strategy focused on identifying the target customer and positioning the brand accordingly. This entails redesigning the box packs and ensuring individual packs align seamlessly with the new identity. Additionally, we will establish a cohesive visual language and strengthen the brand’s digital presence.

Industry
Packaging
Food&Beverage

Client:
MILOLA

Creative & Art Direction:
Studio Regina Puig

Photographer:
Noemí Jariod

The Strategy

The Mūn Radikal strategy is built on bold differentiation, positioning itself as the "black sheep" of the kombucha world—rebellious, unconventional, and unapologetically unique.

Instead of catering to the mainstream, it targets a niche audience of adventurous kombucha lovers who crave unexpected flavour combinations and identify with the brand’s daring spirit.

Mūn Radikal sells a lifestyle, appealing to those who embrace individuality and reject the ordinary. With its alternative flavours, and premium positioning, it stands out as a kombucha for those who dare to be different.

The Solution

Our concept is inspired by a flock of black sheep—a powerful symbol of rebellion, individuality, and bold character. In a world that often embraces conformity, we stand apart, celebrating those who dare to be different.

Each flavour in our collection is embodied by a unique sheep, crafted through the power of AI-generated illustrations that add a touch of futuristic creativity to our vision. These designs not only enhance the brand’s distinctiveness but also reflect our commitment to innovation and breaking boundaries.