Fustes Pram, a family business dedicated to selling premium timber and specialising in high-end carpentry solutions. The aim was to convey its values of quality, professionalism, and trust through a refreshed and consistent image.

Fustes PRAM

We developed a comprehensive strategy to renew the identity of the new design draws inspiration from the clean, modular lines of the classic wooden folding ruler, incorporating geometric shapes and textures that reflect the artisanal nature of the product.

Industry
Brand Identity
Strategy

Client:
Fustes PRAM

Creative & Art Direction:
Studio Regina Puig

Man wearing a black "Fustes Pram" t-shirt with a tool belt, standing in front of a textured wall with wooden boards.

Close-up of a wooden table with a metal frame. The table has a wood grain top and the metal frame features the word 'PRAM' engraved on the side. The background is blurred, and dimly lit.

The Strategy

We began with a thorough analysis of the company's essence and values, highlighting its focus on premium materials and artisanal excellence. From this analysis, we developed a strategy that connects its legacy with the expectations of both current and potential customers.

Brand Redesign

The new brand design was created to reflect strength and professionalism. It features a sleek logo inspired by elements related to wood and the precision of the craft. The colour palette, based on warm, natural tones, reinforces the quality of its products, while the typography strikes a balance between modernity and tradition.

With this redesign, Fustes Pram conveys a consistent image that strengthens its position in the market as a leading name in premium timber and high-quality carpentry.