Catalunya Premium

Catalunya Premium is a brand initiative by the Generalitat de Catalunya that reimagines the way we experience travel. It offers a sophisticated lens through which to discover Catalonia, blending authenticity, exclusivity, and personalization for those seeking culturally rich and luxurious experiences.

Our studio was commissioned to design a promotional catalog for Catalunya Premium. To match the essence of Catalunya Premium, we carefully curated every visual and tactile element of the catalog. We selected a textured, heavyweight paper to convey quality and permanence, while the clean white background supports an editorial tone. Gold foil stamping adds a refined, sensory touch that reflects the premium positioning. Black accents create visual contrast and timeless elegance—mirroring the sophistication of the experiences featured inside.

Industry
Public Tourism Promotion

Client:
Generalitat de Catalunya

Creative & Art Direction:
Studio Regina Puig

Photographer:
Kris Ubach