Romantics

Romantics is a brand with a distinctive personality and a constantly evolving visual identity. Over the years, its universe has grown across different product collections, combining creativity, contemporary design and a consistent brand language that reflects its character and values.

For over 15 years, Estudi Regina Puig has been responsible for the branding and creative direction of Romantics, building a long-standing collaboration that has evolved alongside the brand. From the development of its different product lines to brochures, catalogues, packaging, website design and visual communication, we have shaped a cohesive and recognisable identity across every touchpoint. A continuous creative partnership focused on strengthening the brand, ensuring consistency and adapting its visual expression to new collections, formats and challenges.

Industry
Packaging
Food&Beverage

Client:
Romantics Mimos de Fruta

Creative & Art Direction:
Studio Regina Puig

Photographer:
Noemí Jariod

Copywriting:
Maria Masferrer

The Strategy

For over 15 years, Estudi Regina Puig has worked closely with Romantics, developing and evolving its brand identity across different product lines and communication channels. Our strategy focuses on building a consistent and recognisable visual universe while allowing each collection to express its own personality. A long-term creative partnership that ensures brand coherence, adaptability and a distinctive identity over time.

The Solution

From branding and art direction to packaging, brochures, catalogues, website design and digital communication, we have created a cohesive visual language that evolves with the brand. Through thoughtful design, creative storytelling and attention to detail, each application reinforces the Romantics identity while bringing a fresh perspective to every new collection.