New packaging line from the brand Mun Ferments for their products made with kombucha and seawater. Isotonic is designed for athletes of all levels as it helps to rehydrate and replenish the minerals lost through sweat and intense exercise.

MUN Isotònic

We were asked to create a new label design for the isotonic drink line, one that is attractive and modern in style. The result is inspired by the relationship between images around seawater. It features a set of six labels, each with a different character, showing how each one interacts with the sea. A simple and elegant visual language contrasts with the shapes and colors of the graphics.

Client:
MUN Ferments

Creative & Art Direction:
Studio Regina Puig

Photographer:
Sergi Barjuan

Industry
Packaging
Food&Beverage

Awards
LAUS, Bronce 2023
in Packaging

Three elderly women in swimsuits walking on a beach, with oversized MŪN Isotonic bottles edited into the image. One woman is holding a surfboard. The scene is black and white with color bottles.

Four cans of MŪN isotonic kombucha on a white surface with a light background.

Advertising poster in subway with two nuns holding bottles, promoting a beverage of Mūn Isotonic.

The Strategy

Our strategy involved highlighting the value of this product made with seawater. In collaboration with Mercè de Mun Kombucha on the copywriting, we designed a visual classification system for all Mun product categories: mass consumption and horeca, with their respective subcategories.

The classification needed to be visually clear and easy to understand. Most importantly, it had to reach the end consumer in an honest way.

Previus design of bottle of Kombutxa Isotonic organic drink with sea water

Before

The Solution

We developed a series of six wraparound labels for each bottle, with each bottle featuring a character interacting with the sea and water.

Each label illustrated the story of a character—playing, relaxing, exercising, and so on...

Different photo montages were created to illustrate each concept. This innovative solution resulted in a collection of labels that not only offered literary appeal but also perfectly communicated the essence of seawater in every bottle.

Label for MÜN Isotonic Kombucha with seawater, featuring a swimmer and a surfer, low sugar content, 250ml volume, product information, and certification icons.

What we did

Brand Design
Strategy
Visual Identity
Packaging
Art direction

Digital
Website development
Social Media Guidelines

Our clients talk

Three bottles of MÜN Isotonic kombucha with sea water, featuring a minimal design and labeled as low sugar content in 250ml size.

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