COCO by Angela

Coco by Ángela is a brand that brings a fresh perspective to the world of plant-based yogurts, redefining how we experience indulgence and nutrition. Rooted in the values of authenticity, quality, and wellness, the brand creates products that are natural, vegan, and dairy-free — designed for those who seek both pleasure and balance in their daily routines.

Our design studio was commissioned to create a new brand identity and packaging system that could capture Coco by Ángela’s essence and elevate its market presence. What began as a packaging project quickly evolved into a holistic approach to brand strategy, positioning, and storytelling.

Industry
Packaging
Food&Beverage

Client:
COCO by Angela

Creative & Art Direction:
Studio Regina Puig

The Strategy

At the heart of Coco by Ángela lies a clear purpose: to offer plant-based yogurts that are not only healthy but also crafted with a gourmet sensibility. With a strong appeal to health-conscious consumers and a rising demand for dairy-free alternatives, the brand required a positioning that could reflect its premium quality while staying approachable and modern.

The strategy focused on translating Ángela’s personal story and philosophy into the visual identity, ensuring the brand resonated with a growing audience looking for products that align with their lifestyle values. By defining the target consumer and highlighting Coco by Ángela’s commitment to natural ingredients and wellness, we laid the foundation for a brand that could expand and compete in both local and national markets.

The Solution

We developed a packaging system that conveys freshness, modernity, and a handcrafted feel. Each yogurt pot was designed with its own distinct character, reflecting the natural flavors and the artisanal process behind the brand. At the same time, the solution had to be cost-friendly and practical — allowing Ángela to manage printing and production herself without compromising on quality.

The solution extended to strengthening Coco by Ángela’s brand storytelling and digital presence. Through a consistent identity and visual system, the brand now communicates its values with clarity and impact, standing out as a modern premium option in the growing plant-based food market.