Flopp eco

Flopp is a Spanish brand of home cleaning products known for its commitment to sustainability and innovation. With a mission to promote conscious and responsible consumption, Flopp offers effective cleaning solutions that are kind to both people and the planet.

We were commissioned to lead a complete rebranding for Flopp, with a focus on creating a new packaging system that better reflects the brand’s values and connects with a wider audience. The project involves developing a strong, accessible visual identity that emphasizes clarity, environmental responsibility, and inclusivity—setting the foundation for a refreshed brand presence across all touchpoints.

Industry
Packaging
Household cleaning products

Awards
LAUS, in book 2025
in Grand consumo
and Aporta

Client
Flopp eco

Creative & Art Direction
Studio Regina Puig

Illustrator
Javi Royo

Display of Eco Flopp cleaning products on wooden stands and a cart with various colorful packaging.

Flopp Illustrated figures marching with a pole carrying a detergent pod; speech bubble reads "El cambio empieza en tu hogar."

The Strategy

Flopp’s rebranding was driven by the need to realign its visual identity with its core values: sustainability, innovation, and accessibility. In a market where eco-conscious products are on the rise, Flopp sought to differentiate itself through clear communication and an inclusive approach to design—making sustainability approachable for a broader audience.

The strategy focused on reinforcing the brand’s purpose and enhancing its presence both on-shelf and online. Through thoughtful positioning and a more defined visual system, Flopp is now better equipped to connect with modern consumers who value both effectiveness and environmental responsibility in their everyday choices.

The Solution

We developed a new packaging system that communicates clarity, care, and functionality. Using clean layouts, a refined color palette, and environmentally responsible materials, the design reflects the transparency and trust at the heart of the brand. Each product type features distinct visual cues, ensuring ease of recognition while maintaining overall cohesion.

Beyond packaging, the new visual identity extends across digital and print platforms, creating a consistent and engaging experience at every touchpoint. The result is a revitalized brand expression that feels both modern and meaningful—positioning Flopp as a leader in sustainable home care.