Six bottles of Mūn premium kombucha in various flavors, including Flowers, Verbena, Hibiscus, Ginger, Green, and Natural, each labeled with ingredients and marked BIO.

MUN Isotònic

Since 2015, MŪN Kombucha Premium has been the choice of kombucha connoisseurs. Crafted with top-quality Lung Ching green tea and fermented slowly for up to 30 days, it delivers a pure, authentic flavor with minimal residual sugar—up to 18 times less than its competitors.

Nearly a decade on, we were tasked with redesigning the packaging for this iconic line, enhancing its artisanal identity through a more refined visual system. The result is a collection of six detailed labels, each telling a unique story through layered illustrations, classic typography, and unexpected neon accents. This balance of tradition and boldness gives MŪN Premium a standout, elegant presence.

Copywriting:
Marcè Pérez

Printer:
Group micros

Product Photography:
Ferran Barjuan

Lifestyle Photography:
Pia Carles

Industry
Packaging
Food&Beverage

Client:
MUN Ferments

Creative & Art Direction:
Studio Regina Puig

Bottle of MUN Flowers Premium Kombucha with elderflower and grape, surrounded by leafy branches and small white flowers.

The Strategy

The strategy behind the redesign of MŪN Premium focused on shifting the perception of the product from functional wellness beverage to an elevated, story-rich experience. In a category often dominated by ingredient-centric visuals and health claims, the goal was to build a more emotional and artistic connection with the consumer.

We aimed to highlight the craftsmanship behind the product—its slow fermentation process, premium ingredients, and nearly decade-long heritage—through a sophisticated and expressive visual language. The challenge was to create something that felt premium, yet approachable, with a strong sense of individuality for each flavor.

The Solution

To bring this strategy to life, we created a set of six labels, each featuring a unique illustration that plays with double visual meanings—offering layers of interpretation and a sense of discovery. The narrative nature of the illustrations gave each flavor its own personality while tying the range together with a cohesive storytelling style.

A classic typographic system was chosen to reinforce the artisanal quality of the product, while bold neon accents were introduced to add contrast and a contemporary edge. The result is a visual identity that feels both refined and unexpected

A glass and bottle of MUN Natural Kombucha on a rusty metal surface with an orange textured background.

Bottle of Mūn Hibiscus & Pomegranate Kombucha with botanical illustration, surrounded by red berries and leaves, labeled as 250ml and unpasteurized green tea fermented drink.

Bottle of MÜN green kombucha on dried leaves.

What we did

Brand Design
Strategy
Visual Identity
Packaging
Art direction

A bottle of MÚN premium natural kombucha on a textured surface, next to a glass filled with the beverage. The label indicates the kombucha is made from green tea and unpasteurized, with a volume of 250 ml and organic certification.

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