Milola

Milola is a brand that redefines the way we eat, offering a new perspective on enjoying food without compromise. It embraces the pleasure of gastronomy while prioritising health, creating products for those who refuse to choose between indulgence and well-being.

Our design studio had been commissioned to develop a new pack, which evolved into a broader brand strategy and positioning for Milola. The strategy focused on identifying the target customer and positioning the brand accordingly. This entails redesigning the box packs and ensuring individual packs align seamlessly with the new identity. Additionally, we will establish a cohesive visual language and strengthen the brand’s digital presence.

Industry
Packaging
Food&Beverage

Client:
MILOLA

Creative & Art Direction:
Studio Regina Puig

Photographer:
Noemí Jariod

Seamless pattern with yellow lemons, green leaves, and flowers on a light background.

Milola lemon chia cookies and lemonade on wooden chair with flowers

Assorted Milola gluten-free cookie boxes arranged in a row, each featuring a different flavor and decorative floral design.

The Strategy

Milola’s rebranding is driven by its core audience, with 78% of its customers being women. This insight shapes the brand’s evolution, aiming to attract those who seek high-quality, indulgent products that complement their lifestyle while maintaining a balance between pleasure and wellness.

Positioned as a premium brand, Milola offers a refined treat without compromising on health. With ambitions to expand internationally, the brand is strategically evolving to resonate with a global audience and establish a strong presence in new markets.

The Solution

We developed a series of six wraparound labels for each bottle, with each bottle featuring a character interacting with the sea and water.

Each label illustrated the story of a character—playing, relaxing, exercising, and so on...

Different photo montages were created to illustrate each concept. This innovative solution resulted in a collection of labels that not only offered literary appeal but also perfectly communicated the essence of seawater in every bottle.

Assorted Milola artisan cookie boxes and wrapped individual cookies with various flavors, including spiced carrot, lemon & cardamom, hazelnut chocolate chip, double chocolate banana, raspberry lime, and lemon chia, displayed in colorful packaging.

Smiling child in straw hat holding a Milola biscuit outdoors.

Milola cookies with nuts on floral-patterned background

Assorted Milola products in colorful packaging displayed outdoors on greenery.

Illustrations and text showcasing six different Milola cookie flavors: Raspberry Lime & Oat, Spiced Carrot, Lemon & Chia, Orange Almond & Cardamom, Hazelnut Chocolate Chip, and Double Chocolate & Banana.

Digital

For Milola, we designed a website that captured the brand's essence, focusing on an intuitive layout and seamless user experience to reflect its unique identity.

We also developed a comprehensive social media strategy and created engaging visual content, ensuring a consistent online presence that strengthened audience interaction and brand recognition.